
October 2026, Edition 4
One of the most overlooked applications of EMH is the relationship between a project’s fundamentals and its token price.
A project may have:
Yet its token price can still decline. Why? Because the quality of the project and the attractiveness of its current valuation are two different questions.
Factor – What it may mean
Strong ecosystem growth – Potentially positive long-term fundamentals
Large upcoming token unlock – Possible additional selling pressure
High fully diluted valuation – The market may already be pricing in substantial future growth
Low circulating supply – The displayed market capitalization may not reveal the full dilution risk
Heavy social-media hype – Strong attention, but not necessarily sustainable demand
A unique investment principle: Do not ask only, “Is this a good project?” Ask, “What expectations are already built into the token price, and what could cause those expectations to be exceeded or disappointed?”
A promising project can be a poor purchase at an excessive valuation. A less fashionable project can sometimes offer better value if its prospects are stronger than the market recognizes. Neither outcome is guaranteed.
Traditional EMH can make markets appear as either efficient or inefficient. The Adaptive Market Hypothesis (AMH), associated with Andrew Lo, offers a more flexible perspective: market efficiency changes as participants learn, compete, adapt, and respond to changing conditions.
In cryptocurrency, this perspective is particularly relevant.
Stage 1: A new opportunity emerges
A new protocol, narrative, or trading pattern attracts relatively little attention. The information may be less widely understood.
Stage 2: Traders discover the opportunity
More investors enter, liquidity increases, and the opportunity becomes more widely recognized.
Stage 3: Competition increases
Other traders copy the strategy, automated systems compete for execution, and potential profits shrink.
Stage 4: Market conditions change
A new regulation, liquidity shock, technology upgrade, or shift in investor sentiment may create fresh opportunities, or eliminate existing ones.
This helps explain why a strategy that worked during one crypto bull market may fail during a bear market.
For example, buying every dip may work in a sustained uptrend but perform poorly during a prolonged downtrend. A momentum strategy may work during strong price expansion but suffer repeated losses in a sideways market.
Research on cryptocurrency market efficiency has documented time-varying efficiency, supporting the relevance of this adaptive perspective.
Key insight: Instead of asking whether the cryptocurrency market is efficient, ask which parts of the market are relatively efficient under the current conditions, and whether your strategy still has an advantage.
Yes, it is possible to outperform a market benchmark over a given period. The more difficult challenge is doing so consistently, after costs and without taking excessive risk.
Consider four possible sources of an investor’s advantage.
These are potential advantages, not guarantees of excess returns. An investor can conduct better research and still lose money because the market behaves unexpectedly or because the price already reflects the investor’s conclusion.
Use the following questions before buying a token or entering a trade.
Pre-investment review:
A token’s market price represents the price at which market participants are willing to transact. It is not an unquestionable measure of its intrinsic value, future utility, or long-term success.
However, believing a token is undervalued does not automatically make it a good investment. The market may have identified risks you have missed, or it may simply take much longer than you expect to recognize the value you see.
For a long-term investor, EMH encourages three habits:
The most dangerous belief in crypto is not necessarily that markets are efficient. It is the belief that you have found an obvious opportunity that everyone else has somehow overlooked.
Sometimes you may have found a genuine opportunity. Your task is to establish why it exists, what could prove you wrong, and whether the potential reward justifies the risk.
The Efficient Market Hypothesis does not say that you cannot make money in cryptocurrency. It says that consistently generating excess returns from information already reflected in prices is difficult.
Crypto markets can be inefficient, especially when information is unevenly distributed, liquidity is thin, or investor behaviour becomes extreme. But identifying an inefficiency is only the first step. You must still determine whether it is real, whether it can be exploited after costs, and whether it will persist long enough for you to benefit.
The strongest investor is not necessarily the person who predicts every move. It is the person who understands what the market may already know, recognizes what remains uncertain, and manages risk when their analysis is wrong.
Subscribe now to keep reading and get access to the full archive.